Search Engine Optimization
Search Engine Optimisation Services
SEO WEBSITE AUDIT
An SEO website audit evaluates a website’s optimisation for search engines, identifying issues affecting visibility, ranking, and user experience through technical, on-page, and meta descriptions; content quality; internal linking; image optimisation; and analytics reporting.
COMPETITOR ANALYSIS
Utilise Google Search tools for SEO competitor analysis, analysing keywords, content strategy, backlink profiles, website performance, social media engagement, technical SEO, rank tracking, and identifying gaps and opportunities.
KEYWORD RESEARCH
Keyword research is a crucial process for identifying relevant keywords for a target audience, involving understanding the audience, brainstorming seed keywords, using tools like Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, and AnswerThePublic, and tracking trends. This research forms the basis for SEO and content strategies.
ON-PAGE SEO
Optimise your website by using keywords in titles, meta descriptions, header tags, content quality, internal linking, URL structure, image optimisation, mobile friendliness, page load speed, schema markup, and user engagement.
OFF-PAGE SEO
Backlinks enhance domain authority and rankings by providing external links to your website. Utilise guest blogging, broken link building, outreach, content marketing, social media, and influencer outreach to build high-quality backlinks.
TECHNICAL SEO
Technical SEO enhances website infrastructure, improving crawlability, indexing, speed, mobile optimisation, secure use, canonicalization, URL structure, and international SEO. It includes monitoring errors and using Core Web Vitals reports.